What Makes a Good Website Design?


What Makes a Good Website Design? The simple answer is a professional web designer.

Don’t go to the lowest common denominator. Using one of those cheap DIY web building platforms is a great way to get a terrible design and lose business hand over fist. So the summary of this article has already been said and bears repeating. Hire a professional. Like most things in life. You hire a doctor to take care of a broken leg – you don’t do it yourself. You hire professionals in any situation where you know little and what you’re dealing with is important. And make no mistake, a business for your website can be absolutely critical. If its just some fun website like this, then no sweat. Have at it. Make some junk no one cares about. But, for example, if your business is in Denver and you have an old website that is years old, don’t blow it. Hire a local Denver web developer that has many years of experience and knowledge about online marketing, social media, graphic design and loads more. Enough said. But you can read on if you like.

These days, we certainly need a website to help us grow our business especially when we are dealing with the fact the people are searching the internet for products and services at an ever increasing rate and from an ever increasing variety of devices, especially mobile phones. The main goal of the website itself is to increase the sales of our products or services. Coming up with a website to support our business might be a piece of cake in time like this. However, creating a good website design that will attract more visitors and potential customers is totally a different thing. It certainly requires more considerations and more efforts of course. A regular website that mostly talks about your business, company, products and your services is not exactly what you need to help your grow your business properly. You need to equip your company or business with a good website design.


Defining a good Denver website design might be quite tricky these days considering we may come up with our own definitions. Some people see the website design that showcases their prowess and invites a number of designing awards as a good choice for them. On the contrary, some other people might put aside those website designs and tend to opt for the design that attract more potential customers and allows them to interact with their visitors. That said, there are many aspects you need to consider in designing your website.


A wise business owner cares about their business and studies their competition. What are the top competitors doing online? What information do they put out there? How are they using social media? What type of design do they have for their website? Does it look old or is it a sophisticated design? Try to evaluate what’s working and what’s not working and how you need to compete for customers online. Without a doubt, great companies will almost always have a great website, so doing something on the cheap is probably not be a good choice, especially since your website is probably the most important marketing piece you can have for your business. A big design trend is toward something clean and simple. A more simple design that may attract more visitors, which is exactly what you want. But every potential customer is different so you have to understand your market and appeal to them. Also, it is really important that you think about the numerous devices and different browsers that are available before designing a website. These days are no longer the era of using a personal computer equipped with Internet Explorer from Microsoft to access the internet. We have come to the era when many people can access the web more easily using their modern gadgets and preferred browsers.


The website design that lets many people access your website more easily through their mobile devices would be the best option for you. It would be best if you can come up with a lighter design rather than using the website that requires heavy access to promote your business and company. Make sure that you use both Flash animation and JavaScript considerably in designing your website. For example, if you have some important information about your company that you like to share with every visitor of your website, it would be much better if you can make it more accessible. Such information about your business should come in form or text instead of an image. Otherwise, you might need to consider a certain technique to replace the image file.

Your Website’s Content and Marketing Orientation should Focus on the Value proposition you are Offering

The colors of your website should be well considered as well. A website filled with more colors that will cause more strains to your eyes is never a good addition to your business. Those colors will not create a pleasant environment for your visitors. It is almost impossible to keep them coming back to your website and read all the attractive information about your products and services. Even though you manage to come up with a fancy design, those colors are more likely to make your visitors tired and stop them from coming to your website in the future. One of the simple tips in creating a more friendly environment for you visitors is to complete your articles or news with a lighter background.


Another important aspect in creating a good website is the navigation system. It is very important for you to come up with a defined navigation system that will make your website more accessible to everyone. This feature is even more important when you have multiple pages on your site.  It would be much better for you to have more navigation bars that text-based. Text based menus are fast loading and work great on desktop and mobile devices. You can still come up with more appealing navigation bars using the CSS design techniques. Once again, you need a professional to help here.


If you put the success of your business as your first priority, then hire a talented, professional website developer. Take care of your website and online presence, do it right, and you’ll have a much better chance of succeeding, growing your business and competing in the challenging world of business we all work in.



Should Your Business Website have a Blog?


Before we jump into talking about adding a business blog for your website you need to make sure you have a decent website first. If you have a company in Denver (for example) and your website is over 3 or 4 years old you should consider hiring a Denver website developer to replace it. Why? Because smart phones have changed the world and older websites need to be rebuilt to make them mobile friendly. So make sure you have a quality, responsive website before you start worrying about your blog.

Creating a web blog can be a fun and rewarding way for you to talk about your business and trends in your industry. A good business website blog can provide a number of benefits. Besides being a way to express your opinion and even vent your inner emotions, a good blog can educate your readers and even inspire them with your brilliant ideas and contributions. Virtually every company has a website these days. In this age of smart phones and mobile technology there are still old websites that are relics from days gone by. In other words, some companies still have clunker websites that are not mobile friendly and need to be rebuilt with new responsive web technology. If you’re the owner of one of those antique websites, the good news is you can step up to advanced technology that will make your website “mobile friendly” and easy to blog on. New versions of content management platforms like WordPress and Drupal make adding a blog and posting blog articles a cinch.

But why should your business do a blog?

A business website blog can provide a number of benefits for your company and having a blog in your website is something you should talk to your webmaster about. But perhaps YOU are not the right person to do the blogging for your business because you’re too busy or not much of a writer or whatever. So what do you do? In that case, you should consider hiring your webmaster or even a professional content writer that has the brains and experience to quickly understand your business and write articles about things that will positively impact your client base. A good blog will often inspire customers to contact you because of ideas or information shared about products or services shared directly from specific blog posts. A good blog needs to be updated on some kind of regular basis…the more often, the better.

Talk about What you Do or Sell

If you’re in the services industry you can talk about some projects you’ve worked on, discussing the accomplishments and challenges you had to tackle to get those jobs done. These blogs are very interesting to someone who is facing the same issues or in need of these types of services. For instance, if you a Denver web developer and you just built a new, mobile friendly website for a large company, you can talk about that project and perhaps throw in a testimonial. Sometimes a web developer has to take over a difficult project that that has been mismanaged and poorly handled by another web company. We’ve found ourselves helping companies out in these situations and the excitement and positive feedback can be tremendous when you finsh a job like that! If you’re selling products, then you can talk about featured products and any sales or new items you might want to feature. For product based websites you might consider having your web developer build your site using WordPress and WooCommerce. This is a very powerful combination of technology which provides for a wide range of options and has advanced modules that make ecommerce much easier to manage and deal with compare to some older technologies.

A Good blog builds Credibility

As we’ve been talking about, a blog that speaks knowledgeably about various topics provides “proof” that you are an expert in your field and worthy of consideration as a consultant or to be hired. Chances are that because you’re a business owner, you’re an expert of some type. You have expertise and experience other people don’t and can easily share some tips and ideas with your audience through your blog. Because your an expert at what you do, think about the all the knowldege, tips and topics that might be valuable to share with your customers and clients through a blog.


Blog for SEO

Anytime you add text-rich pages to your website, you’re giving Google more information and valuable content to index. Your topics help “educate” Google on what your website is about and why you deserve a higher ranking. Once again, WordPress is a great platfrom for blogging and webmasters have long used WordPress and blogs to help their clients achieve top ten search results on Google’s first page. But keep in mind that your blogs need to be related to what you do. You shouldn’t blog about politics, fear of snakes and golf and hope you’re getting ranked for plumbing products. Any decent webmaster who has experience with SEO would tell you to blog about what you’re trying to rank for.

Share Ideas and Opinions

Unless your the dullest person on the planet, you probably have opinions. A blog is a great place to share your opinions, especially in regards to trends in your industry and products or services you have to offer. For instance, there is a proliferation of cheap DIY website builders. Anyone can build a website for almost nothing…maybe $50-$100 a year. But what do we see? We have plenty of companies coming to us, crying on our shoulder that their website stinks and “can we help them” with their piece of junk website? Most of these companies did not think through their decision to make their own website. They were lured in by the low price and the idea that they could get something amazing and wonderful for dirt cheap. The sad reality is that these things rarely work well or look good. The fact of the matter is that your business website can easily be the most important marketing resource for your businessness. Does it make sense to spend the least money possible on the most important marketing resource? What usually happens when you spend the least amount of money possible on anything…such as a car…or a house. You get junk and usually that car or house needs so much work to make it better that you’re better off spending “real money” and getting a decent car or house. This is one of those lessons in life that somehow business owners don’t always think through. Instead of spending almost nothing on your website you should INVEST in making a great website…one that has a killer blog, is mobile friendly and can be easily found online through major search engines like Google. When companies we work with do that, guess what happens? They make tons of money…way more than the cost of their website and all the related web work. What’s nice for them too is they don’t need to worry about their website because they have a webmaster who knows what they’re doing. But hey…this is just our expert opinion. You might want to think about it before you go squander your money on some DIY website junk. But it’s also an example of sharing an opinion based on knowledge and expertise and incorporating that into a little blog article like this.


Be Consistent

If you have a blog you don’t want to be the guy that has one blog and nothing else for 5 years. Don’t bother having a blog if that’s what you’re going to do. If you can put a blog post out every couple of weeks or every month that’s something that you should shoot for. As we’ve said before, you have special expertise that your customers probably would enjoy reading about in a blog post. Have fun writing blogs and don’t forget to be consistent and put one out every so often. This will keep people coming back for more and help you grow your business and add supporters who might share your posts through social media.

Bottom line…grab a cup of coffee and get your blog on.

Trust the Web Professionals

Having built and designed over 500 websites, hundreds of logos and just as many brochures and advertisements I thought I would share a few tips on how to best build a website that maximizes your budget and creates biggest positive impact for your business.

These days there are countless ways you can build a website.
You’ve seen the ads on TV…there are now hundreds of low cost web builders offered by everywhere…Godaddy, Wix, Yahoo…they all have their own cheap website options, pay a few bucks a month and there you go! Instant website. These low budget and free website options are a great option if you simply don’t care about your business growing or surviving. Seriously. They’re junk.

Think about this just a minute or maybe two…it’s your business we’re talking about. This is how you pay your bills and survive so it’s important to be smart on how you handle your online marketing.

Here are a few reasons why a business needs a professionally built website:

  1. Your website is probably the most important marketing component for your business. If it’s not, you probably have a junker of a website.
  2. Put it another way..your website is probably the number one way you can reach your customers and increase profits – which is what you want.
  3. Your top competition probably has a great website – so you should too
  4. Have you ever seen one of the “freebie” websites found in Google search results…the answer is no – they can’t and don’t compete. This is big!
  5. A top web professional understands Search Engine Optimization (SEO) and can help you get your website found on major search engines
  6. A great web designer has thousands of dollars of graphic software and experience to manipulate and maximize the photos you provide or use
  7. An experienced developer knows code. They can fine tune the code which can help with exact sizing, color, placement of images, etc.
  8. A web designer knows what works and what doesn’t – many people have no clue
  9. Most of these freebie web builders look terrible after a normal person tries to add their content. They look unprofessional.

So I get it. Money’s tight. My advice would be to cut corners on things that aren’t as critical to your business.

My Website Doesn’t Really Matter
Really? We’ve had plenty of people tell us their website doesn’t matter much because they never get any business from it. And surprise, surprise…their website has been a piece of junk for a decade…no wonder no one ever makes them any money! You have to be smart enough to understand when you need an expert. When your car breaks down, you take it to an expert. When you break a leg, you take yourself to a doctor. When your website needs help you should take it to an expert, someone with years of experience who has a great track record and who can help you in countless ways you don’t even know about. Your webmaster should be able to tell you the truth and work with your budget so you can get a website that can propel your business to the next level. Next time you’re planning on cutting corners…don’t sacrifice the quality of your website.