What Makes a Good Website Design?

2-1These days, we certainly need a website to help us grow our business especially when we are dealing with an online business. The main goal of the website itself is to increase the sales of our products or services. Coming up with a website to support our business might be a piece of cake in time like this. However, creating a good website design that will attract more visitors and potential customers is totally a different thing. It certainly requires more considerations and more efforts of course. A regular website that mostly talks about your business, company, products and your services is not exactly what you need to help your grow your business properly. You need to equip your company or business with a good website design.


Defining a good Denver website design might be quite tricky these days considering we may come up with our own definitions. Some people see the website design that showcases their prowess and invites a number of designing awards as a good choice for them. On the contrary, some other people might put aside those website designs and tend to opt for the design that attract more potential customers and allows them to interact with their visitors. That said, there are many aspects you need to consider in designing your website.


A wise business owner cares about their business and studies their competition. What are the top competitors doing online? What information do they put out there? How are they using social media? What type of design do they have for their website? Does it look old or is it a sophisticated design? Try to evaluate what’s working and what’s not working and how you need to compete for customers online. Without a doubt, great companies will almost always have a great website, so doing something on the cheap is probably not be a good choice, especially since your website is probably the most important marketing piece you can have for your business. A big design trend is toward something clean and simple. A more simple design that may attract more visitors, which is exactly what you want. But every potential customer is different so you have to understand your market and appeal to them. Also, it is really important that you think about the numerous devices and different browsers that are available before designing a website. These days are no longer the era of using a personal computer equipped with Internet Explorer from Microsoft to access the internet. We have come to the era when many people can access the web more easily using their modern gadgets and preferred browsers.


The website design that lets many people access your website more easily through their mobile devices would be the best option for you. It would be best if you can come up with a lighter design rather than using the website that requires heavy access to promote your business and company. Make sure that you use both Flash animation and JavaScript considerably in designing your website. For example, if you have some important information about your company that you like to share with every visitor of your website, it would be much better if you can make it more accessible. Such information about your business should come in form or text instead of an image. Otherwise, you might need to consider a certain technique to replace the image file.


The colors of your website should be well considered as well. A website filled with more colors that will cause more strains to your eyes is never a good addition to your business. Those colors will not create a pleasant environment for your visitors. It is almost impossible to keep them coming back to your website and read all the attractive information about your products and services. Even though you manage to come up with a fancy design, those colors are more likely to make your visitors tired and stop them from coming to your website in the future. One of the simple tips in creating a more friendly environment for you visitors is to complete your articles or news with a lighter background.


Another important aspect in creating a good website is the navigation system. It is very important for you to come up with a defined navigation system that will make your website more accessible to everyone. This feature is even more important when you have multiple pages on your site. Instead of focusing on creating a navigation system with Flash animation, JavaScript or images, it would be much better for you to have more navigation bars that text-based. Text based menus are fast loading and work great on desktop and mobile devices. You can still come up with more appealing navigation bars using the CSS design techniques. Once again, you need a professional to help here.


If you put the success of your business on the first place, then a fancy website developer should not be your first priority. Coming up with a simple or cheap website design that can make every visitor feel comfortable exploring your website is surely a more precious choice for you and your business.



Trust the Web Professionals

Having built and designed over 500 websites, hundreds of logos and just as many brochures and advertisements I thought I would share a few tips on how to best build a website that maximizes your budget and creates biggest positive impact for your business.

These days there are countless ways you can build a website.
You’ve seen the ads on TV…there are now hundreds of low cost web builders offered by everywhere…Godaddy, Wix, Yahoo…they all have their own cheap website options, pay a few bucks a month and there you go! Instant website. These low budget and free website options are a great option if you simply don’t care about your business growing or surviving. Seriously. They’re junk.

Think about this just a minute or maybe two…it’s your business we’re talking about. This is how you pay your bills and survive so it’s important to be smart on how you handle your online marketing.

Here are a few reasons why a business needs a professionally built website:

  1. Your website is probably the most important marketing component for your business. If it’s not, you probably have a junker of a website.
  2. Put it another way..your website is probably the number one way you can reach your customers and increase profits – which is what you want.
  3. Your top competition probably has a great website – so you should too
  4. Have you ever seen one of the “freebie” websites found in Google search results…the answer is no – they can’t and don’t compete. This is big!
  5. A top web professional understands Search Engine Optimization (SEO) and can help you get your website found on major search engines
  6. A great web designer has thousands of dollars of graphic software and experience to manipulate and maximize the photos you provide or use
  7. An experienced developer knows code. They can fine tune the code which can help with exact sizing, color, placement of images, etc.
  8. A web designer knows what works and what doesn’t – many people have no clue
  9. Most of these freebie web builders look terrible after a normal person tries to add their content. They look unprofessional.

So I get it. Money’s tight. My advice would be to cut corners on things that aren’t as critical to your business.

My Website Doesn’t Really Matter
Really? We’ve had plenty of people tell us their website doesn’t matter much because they never get any business from it. And surprise, surprise…their website has been a piece of junk for a decade…no wonder no one ever makes them any money! You have to be smart enough to understand when you need an expert. When your car breaks down, you take it to an expert. When you break a leg, you take yourself to a doctor. When your website needs help you should take it to an expert, someone with years of experience who has a great track record and who can help you in countless ways you don’t even know about. Your webmaster should be able to tell you the truth and work with your budget so you can get a website that can propel your business to the next level. Next time you’re planning on cutting corners…don’t sacrifice the quality of your website.